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Garment manufacturers are facing the status quo of traditional foreign trade factories. Should they transform and how should they transform?
The term cross-border e-commerce has frequently appeared in the past two years. Thanks to the development strategy of the country’s One Belt One Road and related policy opportunities. As we all know, my country is a large manufacturing country and has been hailed as the world’s processing plant and manufacturing agent. Enterprises abound. However, due to the increase in labor costs year by year, in order to reduce labor costs and increase profit margins, many processing companies have set up factories in countries along Southeast Asia.
The foreign trade garment factory independently designs and processes women's clothing
How to transform? Where to turn? How to transfer?
There is no doubt that many companies want to transform now, how and where to turn? It is a proposition that SMEs are thinking about. -----The current situation facing is the same as toothache. There are more and more problems. The tooth is always painful. Although it is uncomfortable, it is temporarily dead. Transformation and extraction require courage. Once you choose to transform, the tooth is extracted and it hurts. There will definitely be a while, but it will definitely become easier and easier later.
Amazon is the world's largest B2C market, mainly for high-consumption groups in developed countries in Europe and the United States. For sellers, there is a large profit margin, and there are fewer Chinese sellers and greater opportunities. At the same time, Amazon really opened up after 2015. Before that, many domestic sellers wanted to sell products to the world through Amazon. Because it was more cumbersome to register a company in the United States or an offshore company, they gave up this huge market, but in 2015 After the year, the market gradually opened up, and domestic merchants began to settle in. Through the development of these two years, the number of products retailed by most sellers’ stores is even higher than the annual output of an ordinary factory, and the profit margin is even 40% of the product pricing. More, there are countless cases where the products produced by many processing companies are sold on Amazon by buyers, which has also triggered an upsurge of domestic production companies entering Amazon. But Amazon is, after all, a foreign e-commerce platform. Compared with the owner of a company that focuses on production, operating a store is often much more difficult than operating a factory.
We realize that the future transformation should be from the B-end to the C-end retail, and also realize that the market should be at the foreign retail end, cut off traders, purchasers, first and second-tier distributors, and directly face the C-end individual consumers , Turn the original expansion of production and increase profits into the elimination of middlemen to face consumers, improve product quality and quality, change from quantity to quality, and maximize the retail profit of a single product to obtain higher profits, find a new way out, and succeed from Transforming from B2B to B2C, in the future, companies can easily get rid of the price constraints of traders, gradually shift their production energy to the C-end market feedback, focus on production and processing, focus on doing their own brand, and take one that is long-term and sustainable. The road of sexual development.
We are also concerned that many companies have begun to spend money to learn cross-border e-commerce knowledge, spend money to form operation teams, but the results have won. After all, platforms such as Amazon are foreign platforms, and the rules of the platform are constantly updated and improved, and then they do production cooperation. Sales are completely different things. When doing production, we pay more attention to product technology, product development, product quality, production operation, etc., but selling products will be more complicated. Wanting to sell well abroad is not equivalent to domestic, regional cultural differences, consumption habits, and consumption. Concepts, etc. must be familiar, and more importantly, what products the market needs, what issues the platform focuses on, and how to obtain big data in the market are important reasons that hinder small and medium-sized enterprises from entering Amazon, or the core of what they do after entering Amazon. Where.
Therefore, in the end, professional people are needed to do this. In the era of resource integration, it is reasonable to leave professional things to professional people, and win-win cooperation.
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